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| Section | Objectives |
|---|---|
| Sales Positioning and Value Proposition | - Customer engagement and digital commerce transformation - Industry use cases for commerce solutions |
| IBM Smarter Commerce Overview | - IBM Commerce solution portfolio overview - Smarter Commerce concepts and business value |
| Solution Selling Approach | - Competitive positioning and differentiation - Identifying customer needs and mapping IBM solutions |
| IBM Commerce Capabilities | - Analytics and customer insights - Marketing, merchandising, and personalization - Order management and fulfillment capabilities |
Question 1
Elements of a powerful self-service experience include all, EXCEPT one of the following:
A. Target the right experience, to the right user, via the right channel, at the right time.
B. Improve loyalty by facilitating integration with social networks.
C. Create dynamic, engaging, web experiences.
D. Accommodate product returns, regardless of the context.
Question 2
Of the choices below, which is one of the top reasons companies fail to do cross-channel, interactive, marketing with their customers?
A. Uncertain ROI.
B. Cost is too high.
C. Existing systems and data are too disparate.
D. They feel interactive marketing is not appropriate for their business.
Question 3
Which one of these software solution components providing business capabilities is NOT part of the 'Sell' offerings?
A. WebSphere Commerce
B. Unica
C. Retail Store Solutions for POS
D. Sterling Configure, Price, Quote (CPQ)
Question 4
What are Smarter Commerce 'Sell' Offerings focused on?
A. Integrating the supply chain in order to support the selling process.
B. Optimize the customer experience, regardless of touchpoint, or mode of access.
C. Up-sell potential via outbound calling centers and automated dialers.
D. Driving the customer to the preferred enterprise sales channel.
Question 5
Which one of these software solution components providing business capabilities is
NOT part of the 'Service' Offerings?
A. IBM Case Manager
B. Unica
C. ILOG
D. Retail Store Solutions
Solutions:
| Question 1 Answer: D | Question 2 Answer: C | Question 3 Answer: B | Question 4 Answer: B | Question 5 Answer: D |
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