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Pass Salesforce Salesforce Certified Marketing Cloud Developer Exam PDF Dumps | Recently Updated 143 Questions
NEW QUESTION 37
Northern Trail Outfitters uses a Send Log and sends more than one million emails per day. They want to execute daily reports on all subscriber activity without impacting send performance.
Which set of best practices should be implemented''
- A. Add a data retention policy to the Send Log. then run reports from the _Opens data view.
- B. Add a data retention policy to the Send Log. then run reports from the Send Log data extension.
- C. Copy new Send Log records to an Archive data extension, then run reports from the Archive data extension.
- D. Copy new Send Log records to an Archive data extension, then run reports from the Send Log data extension.
Answer: A
NEW QUESTION 38
A data extension contains two fields which are being populated by a query activity. A third field has recently been added to the data extension.
Which SELECT statement is optimal for returning all of the columns in the data extension?
- A. SELECT *, field1, field2, field3
- B. SELECT 22SE, field2, field3
- C. SELECT*
- D. SELECT field*
Answer: B
NEW QUESTION 39
From which business unit could the Contact Delete feature be used within an Enterprise 2.0 account?
- A. The business unit where the contact was introduced
- B. The Parent account
- C. Only in Agency accounts
- D. Any business unit
Answer: A
NEW QUESTION 40
Contact Builder can be used to create a relational model of an organization's data within Marketing Cloud.
Which three factors should be taken into consideration when preparing data to be used in Contact Builder?
Choose 3 answer
- A. Verifying all data extensions have a sendable value
- B. Verifying data address marketing needs
- C. Verifying each data extension has the required Email Address field populated
- D. Assigningdata relationships and primary keys across all channels
- E. Normalizing data toreduce redundancy
Answer: A,B,D
NEW QUESTION 41
A developer needs to configure an Email Send Logging Data Extension for a new business unit. Which option should be used?
- A. Create from a copy of an existing Send Log in another business unit
- B. Create using the SendLog Data Extension Template
- C. Create and ensure it has the name "Send Log"
- D. Salesforce Support should create the data extension
Answer: B
NEW QUESTION 42
Northern Trail Outfitters uses a number to uniquely identify contacts across different marketing channels.
Which two actions should the developer take to ensure the contacts relate across channels in Marketing Cloud when working with the data model?
Choose 2 answers
- A. Use a unique identifier spec fie to each channel and automatically connect then-..
- B. Create Attribute Groups linking the unique identifier to the Contact for each channel.
- C. Link the numeric field value to the Contact ID in Attribute Groups in Contact Builder.
- D. store the numeric unique identifier value as a Text data type In data extensions.
Answer: C,D
NEW QUESTION 43
A developer wants to use the Marketing Cloud SOAP API to retrieve which subscribers were sent a particular email. Which SOAP API object should be used?
- A. LinkSend
- B. ListSend
- C. Send
- D. SentEvent
Answer: D
NEW QUESTION 44
A developer created an email with AMPscript variable as the subject line. The subject line variable was recently updated, but when testing the email, the wrong subject line continues to appear in the inbox. The developer thinks another, outdated, subject line variable is declared within the email. Where could the outdated variable be located?
- A. In the Text body which is processed after the HTML body
- B. In the Text body which is processed after the subject line
- C. In the HTML body which is processed after the Text body
- D. In the HTML body which is processed after the subject line
Answer: A
NEW QUESTION 45
NTO wants to exclude sending an email at send time to those with a record on the 'Exclude' Data Extension. The primary key on this data extension is Subscriber Key. How would a developer write the Exclusion Script?
- A. Rowcount (LookupRows('Exclude',SubsciberKey,_SubscriberKey) >0
- B. Lookup ('Exclude','EmailAddress','SubscriberKey',SubscriberKey)
- C. Lookup ('Exclude','SubscriberKey', 'EmailAddress', emailddr_)
- D. Rowcount (LookupRows('Exclude','SubscriberKey,_SubscriberKey) >1
Answer: A
NEW QUESTION 46
NTO uses an external CRM which only exports encrypted files. NTO's marketing manager team wants to use some of the subscriber data found in the CRM for future marketing sends. Which three actions should be included in an automation given thse requirements? Choose 3
- A. File transfer activty to the Import directory for decryption
- B. File drop to the SFTP Import directory
- C. File transfer activity to the Safehouse for decryption
- D. Import definition to the necessary data extension
- E. File drop to the SFTP Root directory
Answer: B,C,D
NEW QUESTION 47
Certification Aid wants to update Contact data stored in a Data Extension using the REST API. What is required to achieve this? Choose 1.
- A. The Data Extension must be created in Email Studio.
- B. The Data Extensionmust be in a Population.
- C. The Data Extension must be in an Attribute Group.
- D. The Data Extension must be sendable.
Answer: B
NEW QUESTION 48
Certification Aid wants to import data from a CSV file into a Data Extension. The CSV file contains all relevant dat a. New records should be added to the Data Extension, and records which are not in the file should be removed from the Data Extension. Which import operation should be chosen for this? Choose 1.
- A. Add and update
- B. Overwrite
- C. Update only
- D. Add only
Answer: B
NEW QUESTION 49
A marketer is sending an email with dynamic content contained in a series of conditionals.
Which AMPscript function should be used to track the different versions of the content within the email?
- A. ContentArea
- B. ContentAreaByName
- C. ContentBlockName
- D. BeginImpressionRegion
Answer: D
NEW QUESTION 50
Northern Trail Outfitters is using a mobile campaign to collect email addresses of interested subscribers. Using AMPScript's API functions they will send a confirmation email when an email is texted into their short code.
Which two objects are required to successfully create a TriggeredSend object? Choose 2 answers
- A. Attribute
- B. Subscribers
- C. TriggeredSendDefinition
- D. Contact
Answer: C,D
NEW QUESTION 51
Northern Trail Outfitters (NTO) wants to prevent competitors from receiving a coupon email. They also want to capture email addresses of competitors who are included in the targeted audience.
Which feature could NTO use to prevent the coupon from being sent and report the email addresses skipped?
- A. Auto-Suppression list
- B. RaiseError AMPscript function
- C. Try/Catch SSJS functions
- D. Exclusion Script
Answer: D
NEW QUESTION 52
NTO is reconsidering the requirement to have English, Spanish and French versions of their email campaigns.
They request a developer to create a query which aggregates clicks grouped by language of the recipient.
Language is stored in a Profile Attribute.Which two Data Views would be included in the query? Choose 2 answer
- A. _Subscribers
- B. _AllSubscribers
- C. _Click
- D. _Subscribers
Answer: A,D
NEW QUESTION 53
A developer wants to set a variable to use a field from a Sendable Data Extension.
Which two options could be used in an AMPscript block to set the variable as a 'First Name" field from a Sendable Data Extension used to send the email? Choose 2 answers
- A. SET @firstName = attributeValue (''First Name'')
- B. SET @firstName = ''First Name'']
- C. SET @firstName = [First Name]
- D. SET @firstName = %%First Name%%
Answer: C,D
NEW QUESTION 54
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Marketing Cloud Developer Certification Exam cost
The cost of Marketing Cloud Developer exam is $200.
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