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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. What does a customer use in Unica Campaign to create flowcharts that transforms data required across campaigns; produces Unica PredictiveInsight input files; contains strategic segments?

A) Sessions
B) Segments
C) Extract
D) Snapshots

2. How does a customer access a stored flowchart template in Unica Campaign?

A) From the Template Library.
B) From the Administration Preferences.
C) From the Attachments Library.
D) From the Flowchart Library.

3. In a Unica Campaign flowchart, what method does a customer use in the Audience process in order to allow a marketing department to add a new criterion that allows them to speak only with customers who come from households where there are children.?

A) Segmentation
B) Mapping
C) Switching
D) Filtering

4. In Unica Campaign, a retail company wants to create an offer that provides discounts for each department with its retail stores. The retailer wants to create a single offer that always contains the same discounts. What type of offer list does the retailer need to create?

A) parameterized offer
B) base offer
C) smart offer
D) static offer

5. What process type is used to select, merge, segment, extract, and sample customers to target in a Unica Campaign?

A) Execution
B) Optimization
C) Data Manipulation
D) Analysis

Solutions: