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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form. They want to integrate this form with Marketing Cloud Account Engagement and the following requirements:
* Avoid duplicates in both Marketing Cloud Account Engagement and Salesforce.
* Segment prospects based on form views and submissions.
Which lead generation strategy would answer both pre-requisites?

A) Maintain the current form
B) Replace with a Marketing Cloud Account Engagement form
C) Use another third-party form
D) Set up a form handler

2. The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?

A) Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.
B) Send the prospects a monthly newsletter with product demos or free trial offers.
C) Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.
D) Create an engagement program to send educational content and notify sales if they engage.

3. While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?

A) Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.
B) Improve lead qualification efficiency by using automation rules to pass leads over to Sales.
C) Create lead nurturing programs to help the Sales team nurture leads until their deals close.
D) Refine scoring and grading models to only give the Sales team the most qualified leads.

4. LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.
Why would this happen?

A) The prospects are opted out of the list used on the operational list email send.
B) The prospects were set to "true" for opted out and set to "false" for do not email.
C) The prospects were on a suppression list used on the operational list email send.
D) The prospects were set to "false" for opted out and set to "true" for do not email.

5. Which are true about Engagement Program

A) If a prospect is removed from a list that a program uses, that prospect stops moving through the program
B) When no new prospects are added to or processed in a program for 30 days, it becomes inactive
C) When no new prospects are added to or processed in a program for 365 days, it becomes inactive
D) If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program
E) If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails
F) A single rule step can evaluate up to five conditions
G) When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently

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