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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters has a master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies. How could this be accomplished?

A) Create a random data extension within Contact Builder.
B) Use Journey Builder with a random split activity.
C) Use Automation Studio with a random split activity.
D) Create a random data extension within Email Studio.

2. Northern Trail Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder. Which two actions could they take to optimize Journey performance? (Choose 2 answers)

A) Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.
B) Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.
C) Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.
D) Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.

3. Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey. What product should be recommended?

A) Google Analytics 360
B) Data Studio
C) Audience Studio
D) Web Analytics Connector

4. Northern Trail Outfitters is sending Salesforce Triggered Sends using Marketing Cloud Connect.
The sends have a status of failed. What should the consultant do to diagnose the issue?

A) Review Apex Jobs within Setup in Sales Cloud.
B) Manually clear the OAuth token to refresh the connection.
C) Change the connection option to Scope by User.
D) Ensure the System User is assigned the Standard User Profile.

5. Northern Trail Outfitters (NTO) stores customer purchase data in an external system. NTO ingests this data into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension.
NTO's marketing manager wants to be informed if more than 1,000 records are ever imported through this automation and would also like to prevent the sendable data extension from being updated that day.
Which solution is appropriate in this situation?

A) Place a Verification Activity between the import and SQL Query activity.
B) Split the existing activities into two separate automations.
C) Implement a Wait Activity to wait until the data extension is populated with records.
D) Write a custom SSJS script to validate the row count of the staging data extension and send a notification email.

Solutions: