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Updated: Sep 08, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Lead Management | 24% | - Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules - Describe how to manage prospects in the recycle bin - Explain how to use automation rules for lead management |
| Administration | 11% | - Explain how to configure Account Engagement settings - Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains - Explain how to set up and manage connectors (e.g., Salesforce CRM) |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Describe how to use form handlers - Describe how to use dynamic content - Explain how to create and configure Account Engagement forms - Explain how to create and publish landing pages |
| Email Marketing | 20% | - Explain how to analyze email performance metrics - Explain how to use dynamic content in emails - Explain how to create and send emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Describe how to manage email templates |
| Engagement Studio | 17% | - Describe how to analyze Engagement Studio performance - Explain how to design and build Engagement Studio programs - Describe how to use triggers, rules, and actions - Explain how to test and activate Engagement Studio programs |
| Visitors and Prospects | 8% | - Explain the differences between visitors and prospects - Explain how visitors are converted into prospects - Describe how prospects are tracked and identified |
Question 1
"LenoxSoft wants to ensure that if a lead or contact no longer meets market data sharing rules for a business unit (BU) the prospect is no longer active in the BU they previously matched.
What behavior should be expected in Marketing Cloud Account Engagement when a lead or contact no longer matches a market data sharing rule?
A. The prospect is marked as do not email
B. The prospect is unassigned from its user
C. The prospect is marked as opted out
D. The prospect is sent to the recycle bin
Question 2
LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.
What approach should the Marketing team use to resolve this?
A. Set up scoring categories > put the web pages into folders in Marketing Cloud Account Engagement > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list
> set the list as the recipient list of an engagement program
B. Set up scoring categories > create page actions associated with the scoring category > create a dynamic list with criteria "prospect score in scoring category greater than 0" > set the list as the recipient list of an engagement program
C. Set up scoring categories > create custom redirects associated with the scoring category > set completion actions to tag prospect > create an automation rule with criteria "prospect has tag new-product" to send an autoresponder email
D. Set up scoring categories > copy the web pages to Marketing Cloud Account Engagement landing pages
> put landing pages into Marketing Cloud Account Engagement folders > create automation rule with criteria "prospect score in scoring category greater than 1" to send an autoresponder email
Question 3
A Marketing Cloud Account Engagement administrator wants to develop a better lead qualification strategy.
The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads.
How should this goal be achieved in Marketing Cloud Account Engagement?
A. Use an automation rule to notify the assigned user when leads with certain job titles and industries submit forms.
B. It Adjust the default scoring rules based on job title and industry and have users filter Salesforce lead views by score.
C. Create a dynamic list based on job title and industry and send to the sales team to filter and prioritize.
D. Run an automation rule to grade based on job title and industry and have users filter Salesforce lead views by grade.
Question 4
LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?
A. Send five emails exactly seven days apart, without any following steps
B. Send the least targeted content first, followed by more targeted content
C. Send emails using dynamic content based on prospect account fields
D. Send highly targeted content first, followed by less targeted content
Question 5
How should the system administrator configure the account to provide specific users the ability to easily navigate across business units (BUs) to access assets in both regions?
A. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Classic App
B. Create each user in a single BU > Create an asset with the exact same name in each BU > Ensure the users have access to one of the assets that share names across BUs
C. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Lightning App
D. Create each user in a single BU > Create a folder with the exact same name > Associate assets that are needed across regions to the folders that share names across BUs
Solutions:
| Question 1 Answer: D | Question 2 Answer: B | Question 3 Answer: D | Question 4 Answer: C | Question 5 Answer: C |
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