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NEW QUESTION 21
A financial institution has created a new policy that states the company will not send more than 500 emails per day. Which option allows you to implement the requirement?
- A. Volume constraints
- B. Suppression rules
- C. Customer contact limits
- D. Applicability rules
Answer: B
NEW QUESTION 22
To access a property from an unconnected component, you use the____________.
- A. customer-dot-property construct
- B. dot-property value directly
- C. component-dot-property construct
- D. property value
Answer: C
NEW QUESTION 23
U+ Bank, a retail bank, has introduced a credit cards group with Gold card and Platinum card offers. The bank wants to present these two offers based on the following criteria:
1. For both cards, customers must be above the age of 18
2. Offer both cards only if the customer does not explicitly opt-out of any direct marketing for credit cards
3. Platinum card is suitable for customers with the Credit Score > 500
As a decisioning consultant, how do you implement this requirement? In the Answer Area, select the correct engagement policy for each criterion.
Answer:
Explanation:
NEW QUESTION 24
U+ Bank, a retail bank, presents various credit card offers to its customers on its website. The bank uses artificial intelligence (AI) to prioritize the offers based on customer behavior. Since introducing the Gold credit card offer, the offer click through rate propensity has increased to 0.83.
What does the increase in the propensity value most likely indicate?
- A. Similar customers have rejected the offer.
- B. Similar customers have purchased other offers.
- C. Similar customers have shown interest in the offer.
- D. Similar customers have ignored the offer.
Answer: B
NEW QUESTION 25
U+ Bank, a retail bank, wants to send promotional emails related to credit card offers to their qualified customers. You have already created an action flow template with the desired flow pattern and reused it for all the credit card actions.
What must you do to ensure that this action is not selected for any customers?
- A. Set the action availability to Never
- B. Set the action availability to Within a defined time period
- C. Set the action availability to Always
- D. Set the action availability to Template
Answer: B
NEW QUESTION 26
U+ Bank wants to use Pega Customer Decision Hubtm to show the Reward Card offer to the qualified customers on its website. In preparation, the action, the treatment, and the real-time container are already created. As a decisioning consultant, you are now expected to make the remaining configurations in the Next-Best-Action Designer's Channel tab to enable the website to communicate with the Pega Customer Decision Hub.
To achieve this requirement, which two tasks do you perform in the Next-Best-Action Designer's Channel tab?
(Choose Two)
- A. Define the starting population
- B. Add contact policy rules
- C. Enable web channel
- D. Map the real-time container to a business structure level
Answer: C
NEW QUESTION 27
You are a decisioning consultant responsible for configuring offer prioritization for home loan offers based on the business requirements.
Select each prioritization factor on the left and drag it to the correct condition on the right.
Answer:
Explanation:
NEW QUESTION 28
U+ Bank has recently introduced a few mortgage offers that are presented to qualified customers on its website. The business now wants to prevent offer overexposure, as overexposure negatively impacts the customer experience.
Select the correct suppression rule for the requirement: If a customer is presented on the website with the same offer five times in the last 14 days, do not show the same offer to that customer for the next 10 days.
- A. Suppress a group of actions for 10 days if there are five impressions for any channel in the last 10 days
- B. Suppress an action for 10 days if there are five impressions for web channel in the last 14 days
- C. Suppress an action for 10 days if there are five impressions for any channel in the last 14 days
- D. Suppress an action for 14 days if there are five rejects for web channel in the last 10 days
Answer: B
NEW QUESTION 29
To calculate the total number of customer responses of four actions in a group, you must use________________.
- A. one Set Property component
- B. four Set Property components
- C. one Group By component
- D. four Group By components
Answer: A
NEW QUESTION 30
MyCo, a telecom company, introduced fiber optic service in the northern region of the country. They want to advertise this service on their website by using a banner and target the customers living in that area.
What do you need to configure in the Next-Best-Action Designer to implement this requirement?
- A. Audience
- B. Customer segment
- C. Prioritization formula
- D. Applicability rules
Answer: A
NEW QUESTION 31
U+ Bank, a retail bank, wants to begin promoting credit card offers via email to qualified customers. The business would like to ensure that the outbound run always uses the latest customer information.
What do you configure to implement this requirement?
- A. Select Refresh the audience
- B. Trigger an external ETL (Extract-Transform-Load) process
- C. Run the starting population segment daily
- D. Select different audience sample with similar profile
Answer: C
NEW QUESTION 32
MyCo, a telecom company, wants to present their customers on Facebook with customer-centric mobile internet offers. What action must MyCo take to meet this business requirement?
- A. Make a call
- B. Create a Facebook post
- C. Place a paid ad
- D. Send an email
Answer: D
NEW QUESTION 33
Using Pega Customer Decision Hub, a mobile company transitions from a one-to-many to a one-to-one marketing approach.
The company is introducing a new data plan.
To offer the new data plan, what must the mobile company focus on when implementing the Next-Best-Action paradigm?
- A. Customer relevancy and business profitability
- B. Maximize customer churn for low-value customers
- C. Offer the new retention plan for all customers in a certain region
- D. Meet the quarterly targets regardless of customer needs
Answer: A
NEW QUESTION 34
The U+ Bank marketing department wants to leverage the next-best-action capability of Pega Customer Decision Hubtm on its website to promote new offers to each customer.
Place the events in the sequential order.
Answer:
Explanation:
NEW QUESTION 35
A financial institution wants to add a new tracking period to track its customers' response over 15 days in various channels. Once the response is tracked, they want to suppress the credit card actions if customers ignore it three times within 15 days.
Put the steps in the correct order to implement this task.
Answer:
Explanation:
NEW QUESTION 36
In a Decisioning Strategy, which decision component is required to enable access to the Customer properties like age, income, etc.?
- A. Set Property
- B. None, properties are available
- C. Data Import
- D. Proposition Data
Answer: A
NEW QUESTION 37
Myco, a telecom company, has recently implemented Pega Customer Decision Hubtm. Now, the company wants to move away from traditional marketing and leverage the always-on outbound capabilities.
What artifact do you configure to translate the traditional segments used to identify the target audience?
- A. Segmentation
- B. Contact policies
- C. Engagement policies and Arbitration
- D. Audience
Answer: C
NEW QUESTION 38
U+ Bank recently introduced a new credit card offer, Platinum Plus, for its premium customers. As the bank has some financial targets to meet, the business has decided to boost the Platinum plus card.
As a decisioning consultant, how can you ensure that the Platinum Plus offer is prioritized over other offers?
- A. Increase the business weight of the Platinum Plus card.
- B. Increase the starting propensity of the Platinum Plus card.
- C. Increase the action value of the Platinum Plus card.
- D. Increase the context weight of the Platinum Plus card.
Answer: D
NEW QUESTION 39
In Pega Customer Decision Hubtm, the characteristics of an action are defined by using
- A. properties
- B. banners
- C. plain text
- D. logos
Answer: A
NEW QUESTION 40
In the Answer Area, select the correct engagement policy for each condition.
Answer:
Explanation:
NEW QUESTION 41
The U+ Bank marketing department currently promotes various home loan offers to qualified customers. Now, the bank does not want customers to receive more than four promotional emails per quarter, regardless of past responses to that action by the customer.
Which option allows you to implement the business requirement?
- A. Volume constraints
- B. Customer contact limits
- C. Suitability rules
- D. Suppression policies
Answer: C
NEW QUESTION 42
U+ Bank's marketing department currently promotes various credit card offers by sending emails to qualified customers. The bank wants to limit the number of offers that customers can receive over a given period of time.
In the Answer Area, select the correct artifact you use to implement each requirement.
Answer:
Explanation:
NEW QUESTION 43
U+ Bank's marketing department currently promotes various home loan offers to qualified customers. Now, the bank does not want to show offers on a customer's account page if the customer has already received three home loan offers in the last two weeks.
What do you need to define to implement the business requirement?
- A. Suppression policy
- B. Volume constraints
- C. Customer contact limits
- D. Applicability rules
Answer: D
NEW QUESTION 44
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