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Salesforce CDP certification exam is an excellent way for professionals to demonstrate their expertise in managing customer data and creating personalized customer experiences using Salesforce CDP. Salesforce Customer Data Platform certification can help professionals advance their careers and improve their job prospects in the marketing and data analysis fields.
NEW QUESTION # 69
How can a marketer change attribute names to match personalization in an Activation Target?
- A. Update field names in data model
- B. Set preferred attribute names when configuring activation target
- C. Update attributes names in the data stream configuration
- D. Set preferred attribute names when configuring activation
Answer: D
NEW QUESTION # 70
Which two options are available when configuring a segment publish schedule?
- A. 24 hours
- B. Don't refresh
- C. Hourly
- D. Manual refresh
Answer: A,B
NEW QUESTION # 71
What are two options to stop a segment from publishing to an activation if it is no longer needed?
- A. Disable
- B. Unpublish
- C. Delete
- D. Skip
Answer: A,C
NEW QUESTION # 72
What does the ignore empty value option do in Identity Resolution?
- A. Ignores empty fields when running reconciliation
- B. Modified the value in the field with a predefined value
- C. Ignores empty reconciliation rules
- D. Replaces the value with a null
Answer: C
NEW QUESTION # 73
How should Data Subject Rights request be submitted to Salesforce CDP?
- A. Using dedicated data stream
- B. Using Consent API
- C. Using a dedicated field in data stream
- D. Using Data Explorer
Answer: B
NEW QUESTION # 74
What are the two options for the publishing schedule of segments?
- A. Don't Refresh
- B. Activation schedule
- C. 12 or 24 hrs
- D. Data Stream schedule
Answer: A,C
NEW QUESTION # 75
Which two types of data can be ingested from Interaction Studio using the connector?
- A. User Profile
- B. Product Catalog
- C. Behavioral Events
- D. Segment Membership
Answer: A,C
NEW QUESTION # 76
Which CDP permission set manages the overall segmentation strategy and identifies the target campaigns?
- A. IT manager
- B. Marketing specialist
- C. Marketing manager
- D. Data Aware Specialist
Answer: C
NEW QUESTION # 77
What does the ignore empty value option do in Identity Resolution?
- A. Modified the value in the field with a predefined value
- B. Ignores empty reconciliation rules
- C. Replaces the value with a null
- D. Ignores empty fields when running reconciliation
Answer: D
NEW QUESTION # 78
What type of Calculated Insights can be added as additional attributes in an activation? (Choose 1)
- A. Dimensions
- B. Filters
- C. Metrics
- D. Metrics & Dimensions
Answer: D
NEW QUESTION # 79
What data model object category can a marketer create segments on?
- A. Unified Individual Only
- B. Engagement
- C. Profile
- D. Other
Answer: C
NEW QUESTION # 80
What happens if no file name is specified in AWS S3 data stream during ingestion?
- A. The ingestion setup is completed but the data stream shows 0 records
- B. The ingestion setup can't be completed without specifying the filename.
- C. The system chooses the first file found in the S3 bucket
- D. The system does not fetch any file and the data stream shows an error.
Answer: C
NEW QUESTION # 81
How does an admin increase the consolidation rate for Identity Resolution?
- A. Merge all reconciliation rules to Source Sequence
- B. More matching rules to broaden the search for matches
- C. (...) the ignore Empty Value option
- D. (...) the number of matching rules
Answer: B
NEW QUESTION # 82
What are 2 options to stop a segment from publishing?
- A. Disable
- B. Unpublish
- C. Delete
- D. Skip
Answer: C
NEW QUESTION # 83
What modeling format describe the Individual and Contact Point objects?
- A. Compress
- B. Jagged
- C. Normalized
- D. De-Normalized
Answer: C
NEW QUESTION # 84
Which two steps required when setting up a Marketing Cloud activation?
- A. Set publish schedule
- B. Set subscriber key field
- C. Select the Email Contact Point
- D. Choose an Activation Target
Answer: C,D
NEW QUESTION # 85
When setting up the data source object or schema for data ingestion what are the three options available in CDP?
- A. Profile Data
- B. Event Data
- C. Other Data
- D. Order Data
- E. Engagement Data
Answer: A,C,E
NEW QUESTION # 86
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