C-C4H260-01 Exam Dumps Pass with Updated 2022 Certified Exam Questions
C-C4H260-01 Exam Questions - Real & Updated Questions PDF
SAP C-C4H260-01 Certification Exam Topics:
| Topic Areas | Topic Details, Courses, Books |
|---|---|
| Extensibility > 12% | Explain varous extensibility options and ways to implement them |
| Business Administration 8% - 12% | Setup Marketing Permissions Checks and configure workflows for business objects. Explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs. |
| Marketing Analytics < 8% | Explain the Analytics and Report Gallery including Analytics Stories and Operational Reports. Describe the concept of CDS views and how to build you own customized Analytics Stories and Reports. |
| Dynamic Customer Profiling > 12% | Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record and Score Builder capabilities. |
| Campaign and Journey Orchestration > 12% | Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content and landing pages as well as the options available for executing campaigns. |
| Commerce Marketing < 8% | Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios. |
| Marketing Planning and Performance < 8% | Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options. |
| Lead- and Account-Based Marketing < 8% | Describe Contac to Lead-Opportunity process. Explain the Account Based marketing process as well as the process of defining a new lead stage. Set up data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting. |
| Integration and Data Upload > 12% | Explain the concepts when integrating SAP Marketing Cloud with other solutions like SAP Sales Cloud, SAP Commerce Cloud etc. Additionally know how to monitor integration errors. Describe how to set up integration scenarios and the ways to integrate ERP in context of Marketing Resource Management. |
NEW QUESTION 10
Which of the following statements describe Account Based Marketing? Note: There are 2 correct Answers to this question.
- A. Engagement with accounts and contacts is possible via personalized campaigns executed in SAP Marketing Cloud.
- B. Engagement with accounts and contacts is possible only via third party executed campaigns.
- C. As a precondition, you need success data of externally executed campaigns in SAP Marketing Cloud system.
- D. It is a strategy that coordinates marketing and sales activities to drive business growth with a targeted set of accounts.
Answer: A,B
NEW QUESTION 11
You want to run an e-mail campaign test in your SAP Marketing Cloud quality system. Which applications need to be configured to perform this test?
- A. Campaign Execution Blacklist Sender Profiles
- B. User Lists Campaign Execution Whitelist
- C. Maintain Certificate Trust List Content Studio
- D. Campaign Execution Whitelist Sender Profiles
Answer: D
NEW QUESTION 12
You are receiving sales order data from different channels and you would like to differentiate by channel on the contact profile to better understand the journey of the customer. Which of the following the settings are needed to allow this? Note: There are 3 correct Answers to this question.
- A. Create interaction type
- B. Create interaction reason
- C. Assign an interaction type to communication medium
- D. Create and assign interaction channel
- E. Assign media type
Answer: A,C,D
NEW QUESTION 13
You want to create a custom business object and there are three options to load data into it. What UI can you use to show the custom business object's data fields?
- A. Corporate account list
- B. Segmentation models
- C. Contact list
- D. Contact profile
Answer: B
NEW QUESTION 14
You want to add custom fields for different business contexts such as interaction contacts, and interactions. Which apps allow you to check if custom fields have been added and are ready to be moved to the production system? Note: There are 2 correct Answers to this question.
- A. Custom Catalog Extensions
- B. Export Software Collection
- C. Import Software Collection
- D. Extensibility Inventory
Answer: B,C
NEW QUESTION 15
You have defined several marketing areas for campaign execution in your SAP Marketing Cloud system.
What steps do you have to execute to send birthday e-mails to all contacts across those marketing areas?
- A. Create Target Groups, Campaign templates, and Content templates by marketing area.
- B. Create Target Groups, Campaigns, and Content by marketing area.
- C. Create Target Groups, Campaigns, and Content by marketing area and communication category.
- D. Create one Target Group, Campaign, and Content for all marketing areas.
Answer: C
NEW QUESTION 16
Your customer wants to integrate consumer master data from multiple source systems with differing data quality. What should you do to ensure that the most reliable data sources are given preference when the Best Record is built in SAP Marketing Cloud?
- A. Set up a communication medium for each source system.
- B. Load the more reliable data sources before other ones.
- C. Configure the priority for each origin of contact ID.
- D. Make sure the source system is sending the Validation Status attribute.
Answer: A
NEW QUESTION 17
You want to delete the interactions of several contacts from SAP Marketing Cloud that were collected via one specific source system. Interaction information from other sources can remain in SAP Marketing Cloud. Which application jobs do you need to execute? Note: There are 2 correct Answers to this question.
- A. Interactions: Delete Flagged Interactions
- B. Contacts: Delete Flagged Contacts
- C. Contacts: Flag Contacts for Deletion Based on Target Group
- D. Interactions: Flag Interactions for Deletion
Answer: B,C
NEW QUESTION 18
Which of the following tasks can be performed using the Export Software Collection app? Note: There are 3 correct Answers to this question.
- A. None
- B. Create a change project
- C. None
- D. None
- E. None
- F. None
- G. None
- H. None
- I. Export campaign history
- J. None
- K. Add items to your software collection
- L. Do a hotfix export
- M. None
- N. None
- O. None
- P. None
- Q. Check items of your software collection for inconsistencies and dependencies
- R. None
Answer: K,L,Q
NEW QUESTION 19
You want to use marketing areas to achieve an end-to-end data separation. Which configuration activities are mandatory when using marketing areas? Note: There are 3 correct Answers to this question.
- A. Create and configure the marketing areas.
- B. Maintain marketing areas in the Provider Credentials app.
- C. Maintain marketing areas for custom fields.
- D. Activate marketing area for campaign execution.
- E. Assign the required roles and restrictions for users.
Answer: A,D,E
NEW QUESTION 20
You have two groups of business users in your company. The first group focus on creating the segmentation models and target group. The second group focus on creating and modifying e-mails and e-mail templates. Each group should only be able to access their own apps. What tasks need to be performed to achieve this? Note: There are 2 correct Answers to this question.
- A. Assign the relevant business catalogs to the created business roles.
- B. Create two business roles, one for each type of business user.
- C. Create two business catalogs, one for each type of business user.
- D. Maintain the catalog roles first and then create the business roles.
Answer: A,C
NEW QUESTION 21
Your customer has requirements that can be fulfilled by creating custom fields in SAP Marketing Cloud.
These fields will also receive data from an external application through SOAP services. Which business contexts support such an enhancement? Note: There are 3 correct Answers to this question.
- A. Marketing: Corporate Account
- B. Marketing: Interaction Product
- C. Marketing: Contact
- D. Marketing: Product Category
- E. Marketing: Interaction
Answer: B,E
NEW QUESTION 22
You want to be able to upload pictures directly in the Content Studio in SAP Marketing Cloud. What feature do you need to activate?
- A. SAP Image Library
- B. SAP Product Content Management
- C. Simple Content Repository
- D. Digital Asset Management Systems
Answer: D
NEW QUESTION 23
You want to implement Product Recommendations and you need to simulate the results before the e- mail with recommendations is sent. In which of the following apps can you preview the result of your new or updated configuration? Note: There are 2 correct Answers to this question.
- A. Manage Recommendations
- B. Recommendation Models
- C. Recommendations Model Types
- D. Recommendations Scenarios
Answer: B,D
NEW QUESTION 24
In your SAP Marketing Cloud system, the e-mail address is configured as "shareable". Hence, more than one customer can have the same email address. For each e-mail address you want to send out a newsletter only once. Where would you assign the retention period when using the random operation?
- A. Target group configuration General settings
- B. Target group configuration Settings for individual segmentation objects
- C. Target group configuration Default segmentation objects for individual member types
- D. Target group configuration Mapping of segmentation object keys to member components
Answer: C
NEW QUESTION 25
You want to adapt or extend the standard reporting options. What underlying technology is used for this?
- A. Custom CDS views
- B. Analytics Stories
- C. Operational Reports
- D. Custom Analytical Queries
Answer: D
NEW QUESTION 26
You want to create a predictive key performance indicator (KPI) that determines the buying propensity for a specific product. Which data is essential for creating these types of predictive models? Note: There are 2 correct Answers to this question.
- A. Sales order interactions
- B. Product master data
- C. Product categories
- D. Items of interest
Answer: A,C
NEW QUESTION 27
You want to modify the creation of the best record.What are the correct steps to implement the custom logic? Note: There are 3 correct Answers to this question.
- A. Create filter conditions via Live Target Groups.
- B. Export in Manage Your Solution by creating a change project.
- C. Create an implementation description using ABAP for key users.
- D. Publish an implementation description to your test system.
- E. Test custom logic using predefined test variants.
Answer: C,D,E
NEW QUESTION 28
A company plans their budget for each brand by country, region, industry, and media types. For this company, the manufacturing industry is not relevant for the Bahamas. Assume that the relevant marketing areas, media types, and custom dimensions have been created. What are some key steps to consider when you are creating the planning model for this company? Note: There are 2 correct Answers to this question.
- A. Define industries by country using the Dimension Relationships app.
- B. Assign media types to the lowest level of the planning hierarchy.
- C. Select relevant standard and custom dimensions and select the option to use media types.
- D. Ensure that markets are defined and their values are maintained in the system.
Answer: C,D
NEW QUESTION 29
A marketer creates a campaign with spend items in SAP Marketing Cloud. Which components are created in SAP ERP when this campaign is released? Note: There are 2 correct Answers to this question.
- A. A project
- B. A budget plan
- C. A work breakdown structure (WBS) element
- D. An internal order
Answer: C,D
NEW QUESTION 30
What are the characteristics of rule models in rule-based scores? Note: There are 2 correct Answers to this question.
- A. They contain several rules.
- B. They contain several scores.
- C. They contain different scopes.
- D. They contain model fits within one score.
Answer: A,B
NEW QUESTION 31
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C-C4H260-01 Exam Certification Details:
| Cut Score: | 59% |
| Level: | Associate |
| Sample Questions: | SAP C-C4H260-01 Exam Sample Question |
| Duration: | 180 mins |
SAP C-C4H260-01 Exam Description:
The "'SAP Marketing Cloud (2002) Implementation" certification exam verifies that the candidate has the fundamental and core knowledge required for the technology consultant profile. This certificate proves that the candidate has an overall understanding and can implement the knowledge practically in projects to contribute to the success of the planning and implementation phases in a mentored role. Previous project experience is not necessarily a prerequisite to pass this exam.
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