Media-Cloud-Consultant Exam PDF [2026] Tests Free Updated Today with Correct 102 Questions Salesforce Media-Cloud-Consultant Exam Preparation Guide and PDF Download NEW QUESTION # 59 A b2b advertising publishing company is exploring salesforce to manage its advertising sales business. They require an ad ops persona to be created. Which two managed permission sets should a consultant add to the ad ops [...]

Media-Cloud-Consultant Exam PDF [2026] Tests Free Updated Today with Correct 102 Questions [Q59-Q77]

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Media-Cloud-Consultant Exam PDF [2026] Tests Free Updated Today with Correct 102 Questions

Salesforce Media-Cloud-Consultant Exam Preparation Guide and PDF Download

NEW QUESTION # 59
A b2b advertising publishing company is exploring salesforce to manage its advertising sales business. They require an ad ops persona to be created. Which two managed permission sets should a consultant add to the ad ops persona?

  • A. OmniStudioAdmin
  • B. Media Cloud Base User
  • C. MediaCloudRuntime
  • D. OmniStudioUser

Answer: B,C

Explanation:
For creating an Ad Ops persona in a B2B advertising publishing company exploring Salesforce to manage its advertising sales business, the two managed permission sets to add are:
MediaCloudRuntime: This permission set provides the necessary runtime access within Media Cloud, enabling Ad Ops personnel to execute and manage operational tasks related to advertising sales.
Media Cloud Base User: This foundational permission set grants access to basic Media Cloud functionalities, allowing Ad Ops personnel to access and interact with the core features of the Advertising Sales Management application.
These permission sets equip the Ad Ops persona with the appropriate level of access and functionality required to perform their role effectively within the Salesforce Media Cloud environment.
References:
Salesforce Media Cloud documentation: https://www.salesforce.com/products/media-cloud/overview/ Salesforce Permission Set documentation:
https://help.salesforce.com/articleView?id=sf.perm_sets_overview.htm


NEW QUESTION # 60
A consultant working on the implementaion of media cloud for publishing company has been asked by an IT Manger at the publishing company to better understand the structure of media cloud data model. How should the consultant describe the characteristics of media cloud data model?

  • A. it is composed exlusively of standard objects
  • B. it is composed of custom and standard objects.
  • C. it is composed exclusively of custom objects
  • D. it is composed of custom objects with no extensions.

Answer: B

Explanation:
The Salesforce Media Cloud data model is characterized by a blend of both custom and standard objects. This hybrid structure allows for the flexibility to tailor the platform to specific industry needs while leveraging the robust foundational features of Salesforce. Standard objects provide core CRM functionalities, such as accounts, contacts, and opportunities, which are essential for managing customer relationships and sales processes. Custom objects are added to support unique business requirements specific to the media and publishing industry, such as managing ad inventories, media plans, and ad sales. This combination ensures that Media Cloud can cater to the complex and specialized needs of media and publishing companies.
References:
Salesforce Media Cloud documentation: https://www.salesforce.com/products/media-cloud/overview/ Salesforce Standard and Custom Objects documentation:
https://developer.salesforce.com/docs/atlas.en-us.object_reference.meta/object_reference/


NEW QUESTION # 61
An administrator is mapping a user to media cloud personas. In the current role, the user builds media plans from request for proposals, reviews past performance to ain insight, and proposes proactive solutions. To which persona should the user be mapped?

  • A. media planner
  • B. designer
  • C. ad ops
  • D. yield manager

Answer: A

Explanation:
The user in question, who builds media plans from requests for proposals, reviews past performance for insights, and proposes proactive solutions, best fits the Media Planner persona (A). This role involves strategizing and planning advertising campaigns, analyzing performance data, and making informed decisions to optimize future media plans, aligning closely with the responsibilities described.References:
https://help.salesforce.com/
https://www.salesforce.com/products/media-cloud/overview/


NEW QUESTION # 62
In digital ad sales, what are two ways advertisiments are priced?

  • A. marketing cost
  • B. prepaid expense (PE)
  • C. cost per click (CPC)
  • D. cost per mille (CPM)

Answer: C,D

Explanation:
In digital ad sales, advertisements are commonly priced based on Cost Per Mille (CPM) (A), which refers to the cost per thousand impressions, and Cost Per Click (CPC) (C), which refers to the cost each time a user clicks on an ad. These pricing models help advertisers and publishers to measure the cost-effectiveness and performance of their ad campaigns.References:
https://help.salesforce.com/articleView?id=mc_overview.htm
https://www.salesforce.com/products/media-cloud/overview/


NEW QUESTION # 63
When a media plan is submitted to the ad servers , there is an error related to missing creative or a [...] related to a change in the program schedule. How can thi serror or notification be made visible on media cloud?

  • A. through data present on media cloud'
  • B. through einstein for ad server
  • C. through campagn analytics report
  • D. through real-time integration to ad server

Answer: D

Explanation:
When a media plan is submitted to the ad servers and there's an error related to missing creative or a notification related to a change in the program schedule, this information can be made visible on Media Cloud through real-time integration to the ad server (B). Real-time integration ensures that any errors or updates from the ad server are immediately reflected in Media Cloud, allowing for prompt action and resolution.
References:
https://www.salesforce.com/products/media-cloud/overview/
https://help.salesforce.com/


NEW QUESTION # 64
Which industries CPQ API method needs to be called from the integration procedure that returns the pricing information from the out-of-the-box pricing plan?

  • A. putCartsItems
  • B. createCart
  • C. priceCart
  • D. postCartsItems

Answer: C

Explanation:
In the context of Industries CPQ (Configure, Price, Quote), the API method that needs to be called from the integration procedure to return pricing information from the out-of-the-box pricing plan ispriceCart. This method is responsible for calculating the prices of items in a cart based on the defined pricing rules and structures within the CPQ system. By invoking this method, the integration procedure can retrieve accurate and up-to-date pricing information for the items selected by the customer.
References:
Salesforce Industries CPQ documentation:https://help.salesforce.com/
Salesforce CPQ API resources:https://developer.salesforce.com/


NEW QUESTION # 65
A media cloud customer is already running advertising sales management (ASM) on an org and wants to upgrade from an older release. What should a consultant do before migration?

  • A. Take a backup of any customized or modified older ASM components
  • B. take a backup of any newer ASM components
  • C. activate custom lightning web components and FlexCards
  • D. customize or modify the newer ASM components

Answer: A

Explanation:
Before migrating or upgrading Advertising Sales Management (ASM) in Salesforce Media Cloud, it's crucial to safeguard existing customizations and modifications. Taking a backup of any older ASM components that have been customized or modified ensures that custom functionalities and integrations are preserved during the upgrade process. This step is essential to avoid data loss and to maintain the integrity of custom workflows, processes, and configurations that have been tailored to the business's unique requirements.
References:https://help.salesforce.com/


NEW QUESTION # 66
A home store wants to advertise their products on a particular tv channel owned by a publishing company.
Which channel should this media plan include?

  • A. Linear
  • B. Digital
  • C. Print
  • D. OutofHome (OOH)

Answer: A

Explanation:
For a home store wanting to advertise their products on a TV channel owned by a publishing company, the media plan should include the "Linear" channel (B). Linear advertising refers to traditional TV commercials broadcasted across scheduled programming. This is the most appropriate channel for TV-based advertising, as opposed to Out of Home (OOH), which relates to billboards and public displays, Print, which involves newspapers and magazines, and Digital, which encompasses online and social media platforms.References:
https://www.salesforce.com/products/media-cloud/overview/
https://help.salesforce.com/


NEW QUESTION # 67
A b2b advertising publishing company is exploring salesforce to manage its advertising sales business. They require an ad ops persona to be created. Which two managed permission sets should a consultant add to the ad ops persona?

  • A. OmniStudioAdmin
  • B. Media Cloud Base User
  • C. MediaCloudRuntime
  • D. OmniStudioUser

Answer: B,C

Explanation:
For creating an Ad Ops persona in a B2B advertising publishing company exploring Salesforce to manage its advertising sales business, the two managed permission sets to add are:
MediaCloudRuntime: This permission set provides the necessary runtime access within Media Cloud, enabling Ad Ops personnel to execute and manage operational tasks related to advertising sales.
Media Cloud Base User: This foundational permission set grants access to basic Media Cloud functionalities, allowing Ad Ops personnel to access and interact with the core features of the Advertising Sales Management application.
These permission sets equip the Ad Ops persona with the appropriate level of access and functionality required to perform their role effectively within the Salesforce Media Cloud environment.
References:
Salesforce Media Cloud documentation: https://www.salesforce.com/products/media-cloud/overview/ Salesforce Permission Set documentation: https://help.salesforce.com/articleView?id=sf.perm_sets_overview.
htm


NEW QUESTION # 68
A publisher has an existing system to build media plans and integrate with google ad manager to create digital ad campaigns. Which two questions are important to ask to determine if media cloud advertising sales management is a good fit to replace the existing system?

  • A. what are the dimensions for all digital ad formats for the publisher?
  • B. which type of marketing automation system is in use?
  • C. which ad servers does the system need to connect to forcampaign booking?
  • D. which types of ad products are included in media plans?

Answer: C,D

Explanation:
When evaluating the fit of Media Cloud Advertising Sales Management to replace an existing system for building media plans and integrating with Google Ad Manager, it's critical to understand the types of ad products included in media plans and the ad servers required for campaign booking. These questions help ascertain the complexity and diversity of the advertising products managed by the publisher and ensure that Media Cloud can support the necessary integrations and functionalities, such as campaign booking with various ad servers like Google Ad Manager, to meet the publisher's needs.References:https://www.salesforce.
com/products/media-cloud/advertising-sales/


NEW QUESTION # 69
A consultant working on the implementaion of media cloud for publishing company has been asked by an IT Manger at the publishing company to better understand the structure of media cloud data model. How should the consultant describe the characteristics of media cloud data model?

  • A. it is composed exlusively of standard objects
  • B. it is composed of custom and standard objects.
  • C. it is composed exclusively of custom objects
  • D. it is composed of custom objects with no extensions.

Answer: B

Explanation:
The Salesforce Media Cloud data model is characterized by a blend of both custom and standard objects. This hybrid structure allows for the flexibility to tailor the platform to specific industry needs while leveraging the robust foundational features of Salesforce. Standard objects provide core CRM functionalities, such as accounts, contacts, and opportunities, which are essential for managing customer relationships and sales processes. Custom objects are added to support unique business requirements specific to the media and publishing industry, such as managing ad inventories, media plans, and ad sales. This combination ensures that Media Cloud can cater to the complex and specialized needs of media and publishing companies.
References:
Salesforce Media Cloud documentation: https://www.salesforce.com/products/media-cloud/overview/ Salesforce Standard and Custom Objects documentation: https://developer.salesforce.com/docs/atlas.en-us.
object_reference.meta/object_reference/


NEW QUESTION # 70
When creating a digital ad sales media proposal, which object mapping is used to link one show with multiple ad space formats during the catalog design?

  • A. ad space creative size type (one-to-one)
  • B. ad space specification (one-to-one)
  • C. ad space specification (One-to-many)
  • D. ad space creative size type (one-to-many)

Answer: C

Explanation:
When creating a digital ad sales media proposal and linking one show with multiple ad space formats during catalog design, the object mapping used is Ad Space Specification (One-to-many) (D). This mapping allows for a single show or content piece to be associated with multiple ad space formats, such as banners, videos, or pop-ups, enabling advertisers to select from a variety of formats that best suit their campaign goals and audience engagement strategies.References:
https://help.salesforce.com/
https://www.salesforce.com/products/media-cloud/overview/


NEW QUESTION # 71
A customer has provided the below Ad placement requirements for a vertical banner. size: 120x600, position (left or right), content (animated GIF) wich two fields need to be configured in the ad creative size type object to meet the customers requirements?

  • A. ad placement type
  • B. position
  • C. width
  • D. height

Answer: C,D

Explanation:
To meet the customer's requirements for an ad placement of a vertical banner with specific size and content attributes, the fields that need to be configured in theAd Creative Size Typeobject areWidth and Height. These fields allow for the specification of the banner's dimensions (120x600), which is crucial for ensuring that the ad creative conforms to the required size for effective display. The position (left or right) and content type (animatedGIF) would typically be managed within the ad serving platform or specified in additional fields or instructions associated with the ad creative but are not standard fields in the Ad Creative Size Type object.
References:
Salesforce Media Cloud documentation: https://www.salesforce.com/products/media-cloud/overview/ Salesforce Ad Creative Management Guide: Information available in Salesforce Media Cloud resources


NEW QUESTION # 72
Acustomer, who is already using the media cloud advertising sales management application, needs the ability to create and edit templates, while also being able to generate documents. Which two managed permissions ets are required for this?

  • A. dovGenInd CME runtime User
  • B. MediaCloudPlus Runtime
  • C. dovGenInd CME Designer User
  • D. dovGenInd CME digital experience User

Answer: A,C

Explanation:
For a customer using the Media Cloud Advertising Sales Management application who needs to create, edit, and generate templates and documents, the required managed permission sets areDocGenInd CME Designer User and DocGenInd CME Runtime User. The Designer User permission set enables users to design and create document templates, while the Runtime User permission set allows for the generation and management of documents based on those templates.
References:
Salesforce Document Generation documentation:https://help.salesforce.com/ Salesforce Media Cloud Advertising Sales Management Guide:
https://www.salesforce.com/products/media-cloud/overview/


NEW QUESTION # 73
A CTO of a customer who uses adverrtising sales management (ASM), asked a consultant to help them upgrade to the latest ASM release. Which two steps must the consultant complete before starting a manual upgrade to the latest release?

  • A. Ensure that the consultant has the required permission sets and licenses
  • B. go to setup and click on validaate in the latest release
  • C. complete the post install tasks for salesforce insustries communications, media, and energy
  • D. raise a support ticket to enable the required permissions

Answer: A,C

Explanation:
Before starting a manual upgrade to the latest ASM release, a consultant must:
Ensure they have the required permission sets and licenses: This is crucial to ensure the consultant has the necessary access rights to perform the upgrade and configure the system as needed.
Complete the post-install tasks for Salesforce Industries Communications, Media, and Energy: These tasks may include configuration adjustments, data migrations, or other necessary steps to ensure that the upgrade is successful and that the system remains stable and functional after the upgrade.
Completing these steps ensures that the upgrade process goes smoothly and that the system is properly prepared for the new release.
References:
Salesforce Industries Upgrade Guide:https://help.salesforce.com/
Salesforce Permission Sets and Licenses documentation: https://developer.salesforce.com/docs/atlas.en-us.
securityImplGuide.meta/securityImplGuide/users_profiles_permission_sets.htm


NEW QUESTION # 74
Amedia publisher is using advertisging sales management to manage their B2B ad sales business. During the creation of a media plan, a consultant wants to see analytical insight using the view insight button on the add and configure placements screen. Which system should the consultant use to achieve this?

  • A. marketing cloud intelligence
  • B. tabluea
  • C. custom ad server
  • D. google ad manager

Answer: A

Explanation:
When a consultant wants to see analytical insights during the creation of a media plan in Advertising Sales Management (ASM), using Marketing Cloud Intelligence is the appropriate choice. Marketing Cloud Intelligence (formerly known as Datorama) provides comprehensive analytics and insights capabilities, enabling users to visualize and analyze data effectively. Through its integration with ASM, consultants can leverage these analytical insights to make informed decisions about media placements, optimizing ad sales strategies and improving campaign performance.References:https://www.salesforce.com/products/marketing-cloud/intelligence/


NEW QUESTION # 75
A media cloud customer is already running advertising sales management (ASM) on an org and wants to upgrade from an older release. What should a consultant do before migration?

  • A. Take a backup of any customized or modified older ASM components
  • B. take a backup of any newer ASM components
  • C. activate custom lightning web components and FlexCards
  • D. customize or modify the newer ASM components

Answer: A

Explanation:
Before migrating or upgrading Advertising Sales Management (ASM) in Salesforce Media Cloud, it's crucial to safeguard existing customizations and modifications. Taking a backup of any older ASM components that have been customized or modified ensures that custom functionalities and integrations are preserved during the upgrade process. This step is essential to avoid data loss and to maintain the integrity of custom workflows, processes, and configurations that have been tailored to the business's unique requirements.References:https://help.salesforce.com/


NEW QUESTION # 76
A publisher wants to empower its sales team by embedding analytic dashboards that show the actual digital delivery performance on the salesforce account page for advertising and agencies. The dashboard will need to be customized to reflect nuances of the publisher's business. What should a consultant configure or implement to solve for this use case?

  • A. integrate digital delivery sources to big query or snowflake, connect tableau to the data warehouse, and then set up an e,bedded tableaudashbpard on the account page
  • B. use integration to build a custom connection to the ad server to bring delivery data into the ad delivery object and set up a report chart on the account page
  • C. configure the ad delivery connector for crm analytics and set up an embedded crm dahhboard'
  • D. clone one of the flex card included is asm and customize the parameters to display a marketing cloud intelligence dashboard.

Answer: C

Explanation:
To provide the sales team with analytic dashboards showing actual digital delivery performance directly on the Salesforce Account page for advertisers and agencies, configuring the Ad Delivery Connector for CRM Analytics is the most efficient solution. This approach leverages CRM Analytics to aggregate and analyze ad delivery data, offering customizable dashboards tailored to the publisher's specific business nuances.
Embedding these CRM Analytics dashboards on the Account page ensures that sales teams have immediate access to relevant performance metrics, enabling informed decision-making and client discussions.References:
https://www.salesforce.com/products/tableau/crm-analytics/


NEW QUESTION # 77
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