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Updated: Sep 02, 2025
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1. Jeffrey has an online store that caters to collectors of antique pins based on comic book characters. His audience is small, but dedicated. If you were advising Jeffrey about his online advertising sales, which of the following would be the best strategy considering Jeffrey's audience?
A) Use the Google Content Network for niche placements.
B) Use the Google Content Network with automatic placements based on hundreds of comic-book based keywords.
C) Use Google AdWords with hundreds of comic-book based keywords.
D) Use Google AdWords for search marketing.
2. Which one of the following statements best describes the relationship between the quality score and the cost-per-click of an ad in Google AdWords?
A) The higher a keyword's Quality Score, the lower the price you pay for each.
B) The higher a keyword's Quality Score, the higher the price you pay for each click and the higher the ranking of your ad over your competition.
C) The higher a keyword's Quality Score, the lower the price you pay for each click and the better its ad position.
D) The higher a keyword's Quality Score, the higher the price you pay for each click and the better its ad position.
3. Terry wants to create a YouTube ad for her company, but she wants to use location-based
targeting the ad based on location. In YouTube, what term is assigned to such targeting?
A) Demographics
B) Geo-targeting
C) Nation targeting
D) Geo-caching
4. Which bidding type is most suitable for driving traffic to a site with ads?
A) Cost-per-visit
B) Cost-per-click
C) Cost-per-acquisition
D) Cost-per-thousand impression
5. Larry has just created a new Google AdWords account as part of his signup for the YouTube
promoted videos process. What is the fee associated with the account activation?
A) There is a $55 fee for the account activation, but $50 is reimbursed with the first YouTube promoted video costs.
B) There is a $25 fee for the account activation.
C) There is no fee for the account activation.
D) There is a $5 fee for the account activation.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: D |
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