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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. A user wants to develop a lead qualification model based on implicit prospect interest and explicit information provided by prospects.
What feature Is needed for this model?

A) Marketing Cloud Account Engagement Score 6* lifecycle Stage
B) Marketing Cloud Account Engagement Score & Grade
C) Engagement Studio & Lists
D) Prospect Audit & Profile

2. A prospect believed to be on a drip program did not receive an email. What troubleshooting step could an Administrator take to determine why the prospect did not receive the email?
Choose 3 answers

A) Check the Lists tab to determine whether the prospect is on the recipient list or any suppression lists.
B) Check the Audits tab to see if the prospect was on the correct lists when the email was sent.
C) Check the Profile tab to make sure the prospect has the right drip program profile.
D) Check the Overview tab to determine whether the prospect is unmailable.
E) Check the Lifecycle tab to confirm whether the prospect entered the drip program before the email was sent.

3. Which two considerations should be kept in mind when using completion actions for list emails? Choose 2 answers

A) Completion actions based on email link clicks only execute once per prospect.
B) Completion actions based on email opens will retroactively apply if added after the email send.
C) Completion actions based on image file downloads only execute once per day.
D) Completion actions based on link clicks do not trigger on unsubscribe links or email preference page clicks.

4. What is the expected behavior if an automation rule is NOT set to repeat?

A) The prospect can match the criteria multiple times and the action runs each time.
B) The prospect matches the criteria once, but the action runs multiple times.
C) The prospect matches the criteria once and the action runs once.
D) The action can only run once per day on the prospect.

5. Which two Facebook accounts can be posted to using the Marketing Cloud Account Engagement Facebook connector? (Choose two answers.)

A) Personal Pages
B) Linked Instagram Pages
C) Company Pages
D) Video Pages

Solutions: